ECISD Logo and Brand Usage Guidelines

East Central ISD values its district and campus identities. To protect the integrity of the ECISD brand and ensure logos, mascots, names and other official branding are used appropriately, the East Central ISD Marketing & Communications Department must review and approve external use.

Permission Required

Written permission is required before an individual, organization, business, vendor or community group may use an East Central ISD district or campus logo, mascot, name or other official brand asset.

Submitting a request does not constitute approval. Applicants may not use ECISD branding until the Marketing & Communications Department provides written authorization.

Logo and Brand Standards

• Use only official logo files provided or approved by East Central ISD.
• Logos may not be stretched, distorted, recolored, redrawn, cropped or otherwise modified without written approval.
• District or campus logos may not be recreated, redesigned or altered through artificial intelligence or other design tools (ChatGPT, Gemini, etc).
• Logos must be displayed clearly and may not be combined with graphics, wording or imagery that could damage the reputation of the district or campus.
• Approval applies only to the specific product, design, event, publication or use described in the submitted request.

Commercial and Fundraising Use

Requests involving merchandise, fundraising, advertising or the sale of products may require additional review or agreements. Applicants must clearly identify who will receive proceeds and whether a district campus, program, PTA, PTO, booster club or other organization will benefit.

Approval to use ECISD branding does not imply that East Central ISD endorses, sponsors or recommends a business, product, service or organization unless that relationship is expressly confirmed in writing.

Approval and Revocation

• East Central ISD reserves the right to approve, deny or request revisions to any proposed use.
• Permission may include specific conditions or limitations.
• Approval may be revoked if the branding is used in a manner that differs from the approved request or does not follow district standards.
• Unless otherwise stated in writing, approval expires one year after it is granted.

Questions may be directed to the East Central ISD Marketing & Communications Department at marcom@ecisd.net.